Jordan Edwards-Wilks, better known by his stage name Jords, continues to build notable hype following the release of his second EP ‘Before We Begin’ – claiming a Top 5 position in BBC R1Xtra’s Jams Supernova’s EPs of the week and 1Xtra’s ‘Best Online Finds’. The Croydon rapper and songwriter has earned his stripes through a combination of raw lyrical talent and inventive production layered through emotional, thought-provoking concepts. With influences ranging from classic hip-hop influences to a mixture of R&B and poetry, Jords’ sound is a notably fresh take on the genre that conjures comparisons to J Cole, Wretch 32 or Travis Scott – bringing the same semblance of smooth, instrumental invention combined with a laid-back and authoritative tone. Having released ‘Working Too Hard’, a consummate, smooth testament to the never-ending passion and hustle, and ‘Cloud 99’, a slick, lyrically inventive slow banger, South-London rapper has already picked up critical acclaim from major tastemakers including NOTION MAGAZINE, GRM DAILY, LINKUPTV, EARMILK, RWD and HIGHSNOBIETY. With the release of his EP, Jords now drops the visuals to the title track.
Continuing on a steep trajectory that has already seen him work with artists such as Bridget Kelly and Bonkaz. Similarly with radio support across BBC Radio 1Xtra and Capital Xtra, serious tastemakers are continuing to hail what they see as a thoroughbred and exciting new talent.